ABOUT CITC

CENTRE FOR IMMERSIVE TECHNOLOGY & CREATIVITY


Message by Chairperson

Dr. Aloysius Yapp

"Welcome. Thank you for visiting Centre for immersive technology and creativity/ CITC website.

CITC is a research centre based in Malaysia focused on immersive tech and VR, AR and creative concept development. This centre focusing mostly in immersive technology for heritage and culture preservation. We are aiming to produce creative content for the usage of heritage and culture preservation. In the immersive technology industry. new contents and services based on cutting edge technologies are launched one after another. Therefore we think it is important to have an creating innovative contents that no one ever seen before. We believe that positive thinking, challenging will, and creative talent are the centre’s competitiveness. We hope CITC can be the house for researcher which focusing in heritage and culture preservation by using immersive technology and creativity."





Vision

To be a centre of excellence that spearheads 

research for the betterment of Immersive Technology.





Mission

We want to create a new way to enjoy knowledge and to improve the quality of research in immersive technology and creativity for heritage and culture preservation.




Goal

To be a centre of excellence that spearheads research for the betterment of Immersive Technology.


Objectives

To promote, disseminate and create awareness of general knowledge of immersive technology to the general public